Privacy policy

About us

This privacy policy describes how Äpplelunden AB collects and processes personal information that we receive from our visitors on our website. "Personal data" means all data that can directly or indirectly identify a person who is alive. Äpplelunden AB with organization number 559357-0251, has an overall personal data responsibility for the processing of personal data within the framework of our business. Your privacy is important to us and we work hard to comply with applicable data protection laws and to protect your rights. Please read this privacy policy carefully, e.g. to understand how and for what purposes we process your Personal Data and what rights you have. If you have any questions regarding the processing of your Personal Data or this Privacy Policy, want to exercise your rights described below or for any other reason want to get in touch with us regarding the processing of your Personal Data, you are welcome to contact us (see contact information at the bottom of this Privacy Policy ).

How do we collect and process your personal data?

 Äppellunden AB collects and processes your Personal Data only to the extent permitted by applicable data protection legislation. Collection of Personal Data can be done by contact via e-mail, submission of data via our website. Furthermore, we collect personal information through cookies, tags, tracking pixels.

What types of personal data do we collect?

We only collect Personal Information that is relevant to the purposes described in this Privacy Policy. Personal information that may be collected is information about name, address, telephone number, e-mail address, IP address and cookies, information to facilitate the use of our website (eg default language and user history), information about order preferences, payments , as well as other information that you share in connection with contact with us.

Why do we process your personal  data?

Äpplelunden AB collects Personal Data for various purposes. What Personal Information is collected and how it is collected depends on which Services you use. Äpplelunden AB uses Personal Data to: 

1. analyze statistics and user behavior

2. market and inform about our products.

According to what legal grounds do we process your personal data?

  • Äpplelunden AB bases its processing of Personal Data on various legal grounds as follows: The legal basis for processing your Personal Data to diagnose errors, optimize our technology, analyze statistics and user behavior, individualize communication with you is our legitimate interest in giving our customers the best possible service and to optimize our communication and our Services.
Security and protection of personal data 

Äpplelunden AB takes ongoing measures to comply with the principles of "built-in data protection and data protection as standard". Äpplelunden AB continuously evaluates the risks with the personal data processing that takes place and takes the necessary security measures to reduce the risks. Furthermore, Äpplelunden AB makes sure to limit access to the Personal Data to such parts of the staff that need to be given access to the information in order for the purposes described in this privacy policy to be fulfilled. You can read more about the Data Protection Ordinance here:

External websites

På Äpplelunden AB's hemsida kan det förekomma länkar till andra webbsidor som inte kontrolleras av Äpplelunden AB. Denna integritetspolicy är endast tillämplig på ditt användande av vår webbsida. Äpplelunden AB ansvarar inte för innehållet i länkade webbsidor och den behandling av Personuppgifter som eventuellt görs av ägare eller operatörer av länkade webbsidor.

Your right to change, delete and review your personal data

Feel free to inform Äpplelunden AB if your Personal Information changes by sending an e-mail to - write "Personal Information" in the subject line.

Äpplelunden AB will, at your request or when Äpplelunden AB discovers it, correct or delete incorrect or incomplete information. You also have the right to receive, free of charge, an extract showing which Personal Data is processed about you and a copy of this Personal Data.


This website uses cookies. Cookies are text files that are stored on the website visitor's computer via a web browser.

By using cookies, Äpplelunden AB can offer the users of the website more user-friendly services that would not be possible without the cookie setting.

With the help of a cookie, information and offers on our websites can be optimized with the user in mind. Cookies allow us, as previously mentioned, to recognize our website users. The purpose of this is to make it easier to use our website. For example, the website user who allows cookies does not have to enter access data every time the website is visited, as the information about the website is retrieved from the cookie stored on the user's computer.

The registered person can at any time prevent cookies from our websites from being saved by setting in their own browser and can thus permanently refuse cookies. Furthermore, already set cookies can be deleted at any time via the settings in browsers or other programs. If the registrant disables cookies in the browser, not all functions on our websites may work completely optimally.

Read more about cookies here:


If you want to exercise your rights stated above or you have questions, comments or complaints regarding Äpplelunden AB's processing of Personal Data and compliance with applicable data protection legislation, you can contact us at - write “Personal Data” in the subject line.